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How to Make a Creative


Summary of Contents:

  1. Getting Started with Creatives
  2. Import Existing Creative (File Upload)
  3. Make New Creative with HTML Editor
  4. Make New Creative with WYSIWYG Editor
  5. Test Your Creative
  6. Need More Help?

 

Getting Started with Creatives

A Creative is the content of your email. Emails can be written in text, html, or text/html format. For text Creatives, opens are not tracked. In text emails, only fully qualified clickable links will be tracked.

Step 1 - Navigate to the Creative screen

Click on the Creative tab to open the drop-down menu and select Add Creative.

Step 2 - Fill out Creative information

Fill out basic information about the Creative, including the Creative Name"From" Name, "From" EmailSubjectSuppression ListCampaign Tags, and Type of Creative.

[Click image to magnify.]

Creative Name:

This is for organizational purposes and will not be seen by the end user. Use a descriptive name that tells you the purpose of the email, as well as the event date and the drop number. The standard template is "[Event Location] [Event Type] [Event Date] [Drop Number]". If there isn't a specific date, use the year.

Examples:

  • Manhattan Movie 8 23 16 Drop 1
  • Thank you for dining 2016
  • Father's Day 2016 Drop 3

"From" Name: 

This is also known as the sender name. Your sender name(s) should be consistent to minimize confusion. The "From" Name will appear in your email as shown in the Gmail example below:

"From" Email: 

This is the name that will be seen before your Sender Domain name. It will appear in your email as shown below in this Gmail example:

Subject: 

This is the subject line of the email. It will appear in your email as shown below in this Gmail example:

Campaign Tags: 

Click on Campaign Tags to enter campaign tags for your email. You can either input the tags manually or you can chose tags from ones you have used before. 

Hint: This will help you organize your creative and reports screen. You cannot go back and edit the campaign tags, so if you want to add tags to your creative, you must do so during this step.

There are many ways to make a creative in MTE. Click the option you are using to get instructions.

 

Import an Existing Creative (File Upload) 

Step 1 - Select Option 

In order to import an existing creative select I want to upload files from my hard drive for this creative.

 

Step 2 - Upload Creative

Every email should be sent out with two components: HTML and text. The text version is only served if the recipient has poor bandwidth. It is a best practice to always have a text version to improve deliverability.

 

Uploading the HTML Part 

Click on the Choose File button to upload your html file. When uploading a file, it has to be in .html format. Once your file is uploaded as an .html, the Creative will be ready for edit and use.

Hint: Image files (such as .psd) must be converted to html code for email to be sent. If you need help with this, MarketTraq's professional email coding team can convert and test your Creatives to ensure compatibility with over 40+ of the most popular email clients. See the pricing schedule provided below for your reference.

Uploading the Text Part 

Click on the Choose File button to upload your text file. If you have a text file this is where you will upload it. However, if you do not, click here to learn how to create one after you have uploaded your .html file.

Excluding Links from Tracking (optional)

IMPORTANT: By default do not check this check box unless you have some links on your creative that you want to exclude from tracking.

Click Add Creativeonce you are done to add it to MTE.

Hint: Remember to save and test after a change is made to your creative.

Pricing Schedule for Coding and Testing Creatives

Note: Pricing is dependent on the turn around time from the when we receive the ticket.

  • 72hrs for $99 
  • 48hrs for $149 
  • 24hrs for $199 
  • 12hr for $249 
  • 8hr for $299

*There is an additional $50 charge If you want your email to be coded in a Scalable Design format (this will make the email scale to the size of the device's screen).

Please reach out to the the MTE Support Team by submitting a Support Ticket or calling our 24/7 help line at 877-681-9255 to get started.

 

Make a new Creative using the HTML

Step 1 - Select Option

In order to make a new creative click I want to paste/edit in a web-form.

Step 2 - Edit your Creative in HTML

This will take you to the HTML editor where you can copy and paste and edit your HTML post.

[Click image to magnify.]

You can expand the screen by clicking and dragging the bottom bar or the lower right-hand corner. Use the Preview tool, located in the upper right, to see what your creative will look like as an email.

Note: You can still use the WYSIWYG editor if you chose I want to paste/edit code in a web-form by clicking on the "WYSIWYG Editor" tab to the right of the "HTML Editor" tab, which is in blue.

Hint: Remember to save and test after a change is made to your Creative.

 

Making a new Creative using the WYSIWYG Editor

WYSIWYG stands for:

What
You
See
Is
What
You
Get

It enables you to edit your Creative without touching the html code. The screen looks nearly exactly as what will appear when the Creative is sent. 

Step 1 - Select Option

Another way to make a new Creative is to select the I want to paste/edit code using WYSIWYG editor option.

 

Step 2 - Edit your Creative in the WYSIWYG Editor

You will be directed to the WYSIWYG Editor where you can edit your Creative.

[Click image to magnify.]

Use the Preview tool, located in the upper right, to see what your creative will look like as an email.

Note: You can still use the HTML Editor if you chose I want to paste/edit code in a WYSIWYG editor by clicking on the "HTML Editor" tab to the left of the "WYSIWYG Editor" tab, which is in blue.

Hint: Remember to save and test after a change is made to your Creative.

 

Testing your Creative 

It is a best practice to test all creatives after every change.

Step 1 - Navigate to the Creative screen

Click on the Creatives tab and open the Creatives Overview screen. This will take you to a list of all your creatives.

 

Step 2 - Click the send test button

Find the Creative you want to Test and click the Test Icon under Actions.

 

Step 3 - Send Test

When sending a test there are two types of tests: Simple Test and Full Test.

Simple Test: Will display the word "[Test]" before the subject line. You will need to input the individual emails which will receive this creative, separated by commas. With this type of test you can send test emails to yourself or colleagues to see how they render on your email client. These emails will sometimes be in your spam folder, so be sure to check before sending it again. Any email addresses that are entered will not be added to your lists.

Full Test: Will simulate how your email would send in a real world setting. A drop-down menu will ask you to select a seed list to be the recipients. For the test to work, the seed list must have fewer than 20 recipients. MarketTraq automatically shows only the lists with fewer than 20 recipients. This test will take a few minutes to send, but it will allow you to collect detailed information on opens and clicks.

 

Need More Help?

  • Have unanswered questions?
  • Need 1-on-1 training? - Ask about Training Options
  • Want us to handle it for you? - Ask about Full Service Email Solutions

Please reach out to the the MTE Support Team by posting a comment, submitting a Support Ticket, or calling our 24/7 help line at 877-681-9255.

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